Measure what you do as you do it The Atomic Unit of Value is a concept I’m noodling on to answer the question: “how do we know if our products are successful?” I’m thinking of the Atomic Unit of Value as the tactical complement to the more strategic 1-sentence pitch. The Atomic Unit of Value is […]

Since announcing my pricing practice, my calendar has been filling up with conversations with B2B SaaS CEOs talking through their current pricing models and pricing struggles. Here are three takeaways from this week’s conversations: If you’re struggling with any of these pricing principles, grab a 30min time off my calendar: Schedule a Price Check with […]