Slate Trucks on Price Before Product

Slate Auto’s attempt to bring an affordable electric pickup to market is a live experiment in price-by-subtraction…The result is a product that forces a fundamental question about what buyers actually value versus what they’ve simply been conditioned to expect. Stripping away paint, navigation systems, and ambient lighting to hit a price point is not cost-cutting in the traditional sense — it’s a deliberate value hierarchy made visible.

https://www.wsj.com/business/autos/will-anyone-buy-this-cheap-ev-truck-with-hand-crank-windows-and-no-radio-699b285a