ARR Growth is Built on Pricing

We help PE-backed SaaS companies serving construction, real estate, and agriculture drive 20% ARR growth ahead of exits – without adding new features.

The Product Scaled. Pricing Didn’t.
Your product is now critical infrastructure for your customers’ businesses, streamlining their field service, compliance, and operations. But your pricing still reflects earlier guesses, legacy tiers, and a less mature product.

You’re leaving money on the table and there’s just 24 months til the target exit date.

What We Do

We help business-critical SaaS companies like yours build the next stage of growth through improved pricing, packaging, and customer segmentation.

We partner with our clients to quickly rebuild pricing from customer value to product strategy on up. This often means both qualitative and quantitative efforts to hone and quantify customer value.

Our clients regularly see the following outcomes in working with us:

  • Simpler, more scalable, pricing model based on the economic value customers receive.
  • Higher ACV through stronger upsell & cross-sell opportunities.
  • Clearer growth paths across customer segments and product lines.

Who We Work With

We specialize in pricing strategy for B2B SaaS platforms powering their customers’ business-critical operational workflows in construction, real estate, and agriculture.

Our best clients are typically:

  • Between $10M–$90M ARR with multiple products & customer segments.
  • At a strategic inflection point: new leadership, new target market, platform (re)launch, or strategic roll-up.
  • Currently – or were recently – Private Equity-backed.
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How to Work With Us

We have

  • Pricing for Exit; $150-200K, 6-9 months
    Ideal for: $40-90M ARR PE-backed companies 18-36 months from exit.
    Includes; Pricing strategy across a suite of products, implementation playbook (roadmap, migration strategy, sales enablement, success metrics)
  • Pricing for Growth; $75-120K, 12-16 weeks
    Ideal for: $30M-$60M ARR companies targeting a new customer segment or (re)launching a SKU and want help with execution.
    Includes; Customer research, competitive analysis, pricing strategy, and implementation playbook (roadmap, migration strategy, sales enablement, success metrics)
  • Pricing Foundation; $45-60K, 8-12 weeks
    Ideal for: $10M-$30M ARR companies targeting a new customer segment or (re)launching a SKU and have confidence in their team’s ability to execute.
    Includes; Customer research, competitive analysis, pricing strategy, business case.

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