In 4-Weeks, Find Out:
Who will Pay More, What to Build Next, and What to Stop Doing.

Through conversations with 10 of your customers, discover which segment can absorb 30%+ price increase, which initiatives they’ll actually pay for, and what you’re over-delivering on that nobody values.

WHO THIS IS FOR

  • You’re a CEO of a B2B SaaS or professional services company with $1M-$30M annual revenues.
  • You’ve raised prices before—it worked, but you’re not sure why some customers absorbed it easily while others pushed back hard.
  • Now you’re stuck:
    • Your best customers seem underpriced, but you don’t know by how much
    • Your worst customers complain about price, but you’re afraid to lose the revenue
    • You’re over-delivering on things nobody values.
  • You need to raise prices again—20%, maybe 50%, maybe 300% for the right segment, but you don’t know who can handle it and who will churn.
  • You’re not looking for permission to raise prices. You’re looking for precision.

WHAT YOU’LL LEARN

I now see the untapped growth opportunity – not by adding new – but by focusing on what’s working.

– Nick, a satisfied “How’s My Driving” client and CEO of an education technology company, discovering he could charge 3-5x.
  1. Which customers won’t flinch at a price increase.
    Through conversations with 10 of your customers – your happiest, grumpiest, newest, oldest, and churned – we’ll discover the distinctions that matter most for your pricing, packaging, and positioning.

    “Prices have gone up 25-30% in the past 2 years, but it’s not a problem as we’re getting substantial value.” – Actual customer, that’s probably still underpriced.

    “I don’t even know how many pricing tiers they have. Are we on the top one? second to top one? Is there another one that would fit us better?” – A customer more concerned about value than price.

    We’ll identify the customers who:
    • Would pay 2-3x more without questioning it
    • Will churn no matter what you charge (and you should let them)
    • Can absorb 20-30% if you fix one friction point first
  2. What you’re already selling that you didn’t know you were selling.
    Your customers are buying you for reasons you haven’t articulated and definitely haven’t priced. These aren’t features on your roadmap. They’re the outcomes, the byproducts, the “oh and by the way” things that turn out to be the entire reason certain customers stick around.

    “I was the first person in 25yrs to pass an audit with zero findings” – A customer my client will probably have for life.

    When you know what these are, you can charge for them. And stop over-delivering on things they don’t value and you’d rather not do anyway.
  3. The exact increase you can make — and with whom.
    Not a guess. A specific, testable plan for one customer segment: how much to raise prices, what language to use when you do, and what friction to fix first so the increase lands cleanly.

    “If my opportunity cost is $100K, then 2-3 months is $30K. [Client’s service] is easily worth $30K, I spent more than that on an ill-conceived marketing plan that did nothing.” – A customer considering a 30x price increase.

    “I have no problem aside from the cost. It’s very expensive for what we’re using it for, and I know we’re underutilizing it.” – A customer that’s probably going to churn anyway.

WHAT YOU GET

  • Your Segmentation Map
    Which customers can absorb a price increase, which ones will push back, and which you should leave, and the specific reasons why.
  • Your One Pricing Move
    A specific recommendation for one customer segment: the new price, new package, in their language, and what to fix before you announce it to them. Once this lands successfully, you’ll know how to approach the others.
  • What Your Customers Value, in Their Own Words
    How they describe your value and your product’s value. Where they’d like more help, and what they don’t value at all.
  • 45-minute Zoom presentation walking through all three.
    Walking through both, with time for questions and edge cases.

4-WEEK TIMELINE

  • Week 1  Clarify pricing goal & customer outreach.
  • Week 2–3  Conduct customer interviews, assess Your Segmentation Map and determine Your One Pricing Move.
  • Week 4  45-minute presentation.

NOT INCLUDED

  • Sales execution. 
  • Quantitative customer data analysis (available as an add-on). 

INVESTMENT

Most B2B teams recoup this within 3 closed deals.
One AgTech client did it in one.

  • <$5M Annual Revenues:  $10,000
  • $5M–$15M Annual Revenues:  $25,000
  • $15M-$30M Annual Revenues:  $45,000

Ready to get started, or need more details, schedule a 20min call.

Schedule Your Sprint Today

or if your entire pricing model is broken consider our Value-Based Pricing Reset

“If I had done it sooner I’d be so much further along. I should probably just stop what I’m doing now and do it again.” — A CEO that knows how impactful talking to customers is.

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