Stop Losing Expansion Revenue to Misaligned Pricing

We connect customer value, product strategy, pricing, and packaging so your strongest customers generate more expansion revenue as their business grows.

Schedule YOur EXPANSION GAP SESSION

Or book a free 20-minute strategy call with Garrick van Buren.

THE PROBLEM

Your product is growing, but your Net Revenue Retention is flatlining.

Most B2B SaaS companies price their product when they launch and never touch it again. But, customers evolve, markets evolve, and you’ve grown from a single product to a suite of products and services. The result is structural revenue leakage:

  • Per-seat pricing caps your revenue: Your power users extract enterprise-grade value, but stay locked into SMB pricing tiers.
  • Competitor benchmarks set your prices: You price based on what competitors charge, not the economic ROI you deliver.
  • Expansion relies on manual sales effort: Upgrades require hard sales conversations at renewal rather than happening automatically through usage triggers.

If your product team is shipping features faster than your commercial team can monetize them, your pricing model—not your sales execution—is holding back your valuation.

WHO THIS IS FOR

We work directly with Founders, CEOs, CMOs, and PE Operating Partners of B2B SaaS companies ($5M–$50M ARR) facing specific growth friction:

  • Net Revenue Retention (NRR) is plateauing despite strong product-market fit.
  • Flat-rate or per-seat tiers let high-volume accounts exploit cheap pricing.
  • AI capabilities have shifted your delivery costs, but your legacy pricing doesn’t capture the added customer value.
  • Investors are pushing for efficient, profitable growth, requiring expansion ARR to replace expensive new-logo acquisition.

HOW IT WORKS: THE 4-STEP EXPANSION ENGINE

In 4 to 8 weeks, we transform your packaging from a flat-rate ceiling into an automatic expansion engine.

1. Economic ROI Audit

We conduct deep-dive interviews with your highest-retention, highest-margin accounts to extract the exact business metrics (revenue generated, hours saved, risk reduced) they use to justify your software.

2. Customer Cohort & Value Segmentation

We map your account base to identify which customer profiles yield 3x–5x expansion potential and which have a disproportionately high cost to serve.

3. Value-Metric Packaging & Tier Redesign

We translate customer ROI metrics into new packaging tiers, replacing seats with metrics based on naturally expanding customer value.

4. Expansion Go-to-Market Playbook

We equip your sales and customer success teams with the exact expansion triggers, positioning language, and contract structures needed to capture higher contract values at renewal.

THE ENGAGEMENT

4 to 8 Weeks. Direct execution with Garrick van Buren.

No junior staff. No generic industry benchmarks. No theoretical slide decks.

  • Format: Done-with-you strategic advisory & packaging redesign sprint.
  • Investment: Fixed-fee engagements starting at $30,000.
  • Pricing Principle: Fees are pegged directly to identified expansion ARR upside.

THE MEASURABLE OUTCOMES

  • Higher Net Revenue Retention (NRR): Accounts upgrade automatically as their business volume grows.
  • 30%+ Higher Expansion ARR: Stop leaving money behind on power-user accounts.
  • Eliminated Contract Friction: Pricing reflects the customer’s own value currency, making renewals and upgrades obvious.
  • Clear Product Roadmap Priorities: Build features that drive high-tier upgrades rather than bloat low-tier plans.

HOW TO START

Step 1: The Expansion Gap Audit ($1,000)

A targeted diagnostic to analyze your current packaging, identify where expansion value is leaking, and map your immediate expansion ARR upside.

The $1,000 audit fee is applied 100% toward the full engagement if you choose to move forward within 30 days.

Schedule YOur EXPANSION GAP SESSION

Or book a free 20-minute strategy call with Garrick van Buren.

TESTIMONIALS

“It helped me reframe how I think about product offerings, buyers, and go-to-market execution—unlocking immediate expansion opportunities across our core accounts.”
— CEO, B2B SportsTech

“Focusing our pricing structure around the buyer’s ROI math completely transformed how we pitch enterprise upgrades. It opened up strategic expansion we were previously missing.”
— CEO, B2B Sales Intelligence