Your Pricing was Built for a Different Market

Pricing from the Start, led by Garrick van Buren, helps B2B SaaS executives turn customer value into defensible pricing, packaging, and segmentation moves, without jargon or unusable slide decks.

Schedule a 30min Fit Check

I’ll tell you within 30mins if I think there’s a fit.

Garrick’s Promise:

• ⁠We’ll talk my fees on the first call. If it’s not a fit, I’ll tell you before we hang up.
• You’ll work with me, directly. No handoff to junior staff.
• I’ll only recommend moves you can actually execute in 4 to 8 weeks, using your existing team and systems.
• No jargon. No nonsense. I’ll tell you what I’d do, what I wouldn’t do, and what it costs, all in plain English.

Products & Services:

• Customer Value-Based Pricing Reset: Your pricing model was designed for a different version of your business. This engagement regrounds pricing in what your customers’ value — not their headcount. The result: a pricing and packaging architecture your team can implement, with clear segmentation and a path to expansion revenue.
• 1-Day Value to Price Workshop: One focused day with your leadership team. We quantify what your best customer actually gets from your product, build a pricing structure around it, and leave you with something testable next week — not a slide deck.
• How’s My Driving: Direct customer research answering the questions your internal team is too close to ask: who will pay more, what to build next, and what to stop defending. Delivered in four weeks.
  
• Napkin Math: A 90-minute pressure test before you go to market. Covers whether your pricing, target customer, and revenue model pencil out and where the gaps likely are.