You’re Undercharging.
You Just Don’t Know Where. Yet.

Most SaaS founders built their pricing once, when they first launched. Then their market changed and their product changed. But, their pricing didn’t.

Here’s what we hear consistently:

We’re afraid to touch pricing. Any change feels arbitrary and indefensible.

We know we’re leaving money on the table. We don’t know how much or how to fix it.

We keep looking at what competitors charge. We’re not sure what else to look at.

Accounts aren’t expanding the way they should.

If you’ve said one or more of these, the problem isn’t your product, your team, or your market.

You don’t yet know what you’re worth to your customers.

Pricing failure in SaaS rarely looks like failure. It looks like deals closing slower than they should. Renewals requiring more conversation than expected. Discounts that started as exceptions becoming standard practice.

The customer value is there. The pricing architecture to capture it isn’t.

A PE-backed real estate SaaS was losing $393,000 per year on a single product line. Not from bad salespeople, not from excessive discounts. From a pricing structure with no guidance above 300 seats. Every deal larger was spaghetti against the wall.

We rebuilt the pricing tier structure to grow as customers’ business grew. Not their headcount. The gap closed.

WHO THIS IS FOR:

Pricing from the Start is for VC- and PE-backed SaaS CEOs between $5M and $60M ARR who:

• Have founder-led or early dedicated sales motion.
• Suspect pricing is the growth lever but can’t see exactly where to pull.
• Pricing model was built for a customer they no longer want.

HOW IT WORKS:

We find where you’re undercharging, build the pricing architecture your team will believe, your customers will defend, and your board will applaud.

• 4-8 weeks.
• You work directly with Garrick van Buren. No junior staff. No jargon.
• Fees are fixed, value-based on the opportunity, and discussed in the first session. Not hourly. Not a retainer.

Start with a 75-minute Value Blindspot Session.

We identify where the gap is, what it’s worth, and whether working together makes sense. If it doesn’t, we’ll know by the end of the call.

$1,500. If we work together, the fee will be applied toward the engagement.

“It helped me reframe how I think about product offering, buyers, and go to market in a way that felt like a swathe of brand new opportunities.” – B2B SportTech founder