You’re Undercharging.
Do You Know Where?

Most SaaS founders built their pricing for a market they were trying to enter. Then they kept it.

Here’s what we hear constantly:

We’re afraid to touch pricing. Any change feels arbitrary and indefensible.

Accounts aren’t expanding the way they should.

We discount to close. We’re not sure why anymore.

We priced low to get in the market. Now we’re stuck there.

We keep looking at what competitors charge. We’re not sure what else to look at.

We know we’re leaving money on the table. We don’t know how much or how to stop.

If you recognize more than one of these, the problem isn’t your product, your team, or your market.

You don’t yet know what you’re worth to your customers.

Pricing failure in SaaS rarely looks like failure. It looks like deals closing slower than they should. Renewals requiring more conversation than expected. Discounts that started as exceptions becoming standard practice.

The revenue is there. The pricing architecture to capture it isn’t.

A PE-backed real estate software company was losing $393,000 per year on a single product line. Not from bad salespeople. From a pricing structure with no guidance above 300 seats. Every deal above that number was a guess.

We rebuilt the tier structure around what customers actually gained at scale. The gap closed.

They didn’t need new customers. They needed to know what they were worth to the ones they had.

WHO THIS IS FOR:

This work is for VC or PE-backed SaaS CEOs between $5M and $60M ARR who:

• Have founder-led or early sales motion
• Are seeing discount creep, renewal friction, or margin pressure
• Suspect pricing is the lever but can’t see exactly where to pull

If your first instinct is “we need to hire a VP of Sales” — this probably isn’t for you yet.

If your first instinct is “something is wrong with how we’re capturing value” — keep reading.

HOW IT WORKS:

One engagement. One outcome.

We find where you’re undercharging, build the pricing architecture your team can defend and your customers will accept, and leave you with something your board recognizes as a growth lever.

Four to eight weeks. You work directly with Garrick van Buren. No junior staff. No jargon. No retainers.

Fees are fixed, value-based, and discussed in the first session. Not hourly. Not a retainer.

Start with a 55-minute Pricing Blindspot Session.

We identify where the gap is, what it’s worth, and whether working together makes sense. If it doesn’t, you’ll know that in the first call.

$1,500. If we work together, it’ll be applied toward the engagement.

You’ve built something worth more than you’re charging for it.

Let’s find out how much.