Your Pricing was Built for a Different Market

Pricing from the Start, led by Garrick van Buren, helps VC-backed SaaS CEOs replace fragile, discount-dependent revenue with pricing their best customers will pay and defend.

Schedule a 30min Fit Check

I’ll tell you within 30mins if I think there’s a fit.

Garrick’s Promise:

  • ⁠We’ll talk my fees on the first call. If it’s not a fit, I’ll tell you before we hang up.
  • You’ll work with me, directly. No handoff to junior staff.
  • I’ll only recommend moves you can actually execute in 4 to 8 weeks, using your existing team and systems.
  • No jargon. No nonsense. I’ll tell you what I’d do, what I wouldn’t do, and what it costs, all in plain English.

Products & Services:

  • Customer Value-Based Pricing Reset: Your pricing model was designed for a different version of your business. This engagement regrounds pricing in what your customers actually value, not their headcount. The result: pricing your team can defend, your customers will accept, and your board will recognize as a growth lever.
  • 1-Day Value to Price Workshop: One focused day with your leadership team. We quantify what your best customer actually gets from your product, build a pricing structure around it, and leave you with something testable next week, not a slide deck.
  • How’s My Driving: Direct customer research answering the questions your internal team is too close to ask: who will pay more, what to build next, and what to stop defending. Delivered in four weeks.
  • Napkin Math: A 90-minute pressure test before you go to market. Covers whether your pricing, target customer, and revenue model pencil out, and where the gaps likely are.

A portfolio software company was quietly losing $393,000 per year on a single product: not from bad salespeople, but from a pricing architecture with no guidance beyond 300 seats. We rebuilt the tier structure around customer economics and closed the gap.

If you’re leading a VC-backed SaaS with $5M-$60M ARR and are done leaving money on the table, let’s get started.

Schedule a 30min Fit Check