Your Pricing was Built for a Yesterday’s Market

Pricing from the Start, led by Garrick van Buren, helps growth-stage B2B SaaS executives turn customer value into pricing, packaging, and segmentation to achieve growth goals, without jargon or unusable slide decks.

Schedule a 30min Fit Check

I’ll tell you within 30mins if I think there’s a fit.

Garrick’s Promise:

• ⁠We’ll talk my fees on the first call. If it’s not a fit, I’ll tell you before we hang up.
• You’ll work with me, directly. No handoff to junior staff.
• I’ll only recommend moves you can actually execute in 4 to 8 weeks, using your existing team and systems.
• No jargon. No nonsense. I’ll tell you what I’d do, what I wouldn’t do, and what it costs, all in plain English.

Products & Services:

• Customer Value-Based Pricing Reset: Your pricing model was designed for a different version of your business. This engagement regrounds pricing in what your customers’ economic value — not their headcount. The result: a pricing and packaging architecture your team can implement, with clear segmentation and a path to expansion revenue.
• 1-Day Value to Price Workshop: One focused day with your leadership team. We quantify what your best customer actually gets from your product, build a pricing structure around it, and leave you with something testable next week — not a slide deck.
• How’s My Driving: Direct customer research answering the questions your internal team is too close to ask: who will pay more, what to build next, and what to stop defending. Delivered in four weeks.
  
• Napkin Math: A 90-minute pressure test before you go to market. Covers whether your pricing, target customer, and revenue model pencil out and where the gaps likely are.