Stop Guessing
What Customers Will Pay For

Pricing from the Start, led by Garrick van Buren, helps growth-stage B2B SaaS founders turn customer usage into pricing, packaging, and segmentation plans that convert, without weeks of jargon, spreadsheets, or unusable slide decks.

In 4 weeks, I’ll run 10 customer conversations and deliver the quotes, patterns, and one specific pricing move to test next.

• Hear what customers won’t say to you directly.
• Learn who would pay 2x and why.
• Leave with a next step you can execute in 4 to 8 weeks.

Schedule a 30min Fit Check

I’ll tell you within 30mins if I think there’s a fit.

Garrick’s Promise:

• ⁠We’ll talk my fees on the first call. If it’s not a fit, I’ll tell you before we hang up.
• You’ll work with me, directly. No handoff to junior staff.
• I’ll only recommend moves you can actually execute in 4 to 8 weeks, using your existing team and systems.
• No jargon. No nonsense. I’ll tell you what I’d do, what I wouldn’t do, and what it costs, all in plain English.”

Offerings by Company Stage:

>$25M ARR

• Customer Value-Based Pricing Reset: Reset your pricing model to your customers’ economics – not their headcount. Find growth and expansion revenue blocked by per-seat pricing.
• How’s My Driving: Who will pay more, what to build next, and what to stop doing.

Pre-Revenue to $25M ARR

• Customer Value-Based Pricing Reset: Reset your pricing model to your customers’ economics – not their headcount. Find growth and expansion revenue blocked by per-seat pricing.
• 1-Day Value to Price Workshop: In one day, walk away with a pricing structure, grounded in the economics of one key customer, you can test next week.
• How’s My Driving: who will pay more, what to build next, and what to stop doing.
• Zero to Paid: Define your initial pricing and transition your beta users into paying customers