Over the course of a week we’ll comprehensively assess the customer value of one of your product offerings.
Outcomes
- Articulation of the product’s key value in the customers’ own words
- Articulation of growth opportunities across segments
- Articulation of barriers to growth
- Opportunities for improving; pricing, customer segmentation, product packaging, and feature bundling
- Opportunities for net new offerings
Example Schedule
- Day 1: Internal stakeholder interviews, problem and product demonstration,
- Day 2: Customer interviews; best, newest, churned, etc.
- Day 3: Create a Customer Value Inventory
- Day 4: Sketch out 3 different value-based pricing models prioritizing different customer segments
- Day 5: Refine models against internal costs and present recommended pricing models to stakeholders
Investment
Starting at $27,000