Zero to Paid

A 90-minute training session + framework to define your initial pricing and transition your non-paying beta users to paying customers.

What You’ll Learn

  • How to define your bullseye customer — Which beta customers love you most, why they love you, and how to find more like them
  • What you’re worth to them — How to quantify the value you deliver in economic terms customers actually care about
  • How to charge & what to charge for — Per-seat, per-project, usage-based, or flat fee—and how to know which one fits how customers actually use your product
  • How to structure the beta-to-paid conversation — Opening, questions, objections, the ask.
  • The napkin math to hit your revenue goals — How many customers at what price you need, and whether your pricing model actually gets you there

What You Get

  • 90-minute live training session — We walk through the framework using your product and beta customers as examples
  • The Zero to Paid Framework (deck) — Questions, calculators, email templates, validation rubric that we’ll work through during the session.
  • 30 days of email support — Quick questions as you execute

Who This is For

Pre-revenue founders with 3-10 beta customers who:

  • Need to transition to paid in the next 30-60 days
  • Don’t want to guess at pricing or leave money – or credibility – on the table

Investment

$1,500

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