Garrick van Buren, Owner & Principal Consultant

For more than a two decades, Garrick van Buren has helped B2B executives better align to what their customers’ value.

He launched ‘Pricing from the Start’ out of a frustration seeing too many products faulter because they weren’t priced appropriate to the customer value.

His expertise spans customer research, product strategy, design, software engineering, and professional services. His superpower is listening for the most significant next action while sliding seamlessly between high-level strategy and the smallest product detail.

Garrick’s work has been featured in eight books on marketing and digital products, most recently Million Dollar Weekend by Noah Kagan. He’s currently writing a Substack dubbed, For Starters – Getting to customer value before we get too much further.

Garrick lives in suburban Minneapolis, MN with his wife and four children.