A few months back, I talked with a CEO of a $50M+ B2B firm who told me, “My team thinks demand will always be there, I’m not so sure.”

It still haunts me, because I know it’s not just his team, it’s many teams. Maybe even yours. 

Similarly, I talk with startup founders, professional service providers, freshly-minted independent consultants (‘Fractional’ I believe is the word they use), that stumble through why their customers buy from them, and therefore stumble through growing their business. Or worse – turn their attention inward and work through their back log. 

Well, 2024 isn’t the year for this kind of ambivalence.

2024 is a boldy back to basics year. 

Garrick’s support during my 0-1 phase was crucial as I wrestled with week-to-week decisions on how to survive. We talked through pricing strategy, the value I offered the market, and how my business was being perceived.” – Joshua Wold

Which is why I’m offering a For Starters Summer Camp, to:

• (Re-)Examine and articulate the key characteristics of your target customers
• Uncover the customers hiding in your current network
• Learn how to run a 30-minute Customer Discovery call
• Listen for what your customers are really asking for
• Reframe the problem you solve to open up more market segments
• Increase your confidence and clarity in talking about your offering

The Format:

• 12 weeks, either April-June or July-Sept
• One 90min “class” session each week
• Weekly 1:1 with Garrick
• Cohort-based discussions throughout
• Zoom, Slack, and maaaaaybe in-person

Interested? Join the Waitlist below