Before you build the go-to-market plan, check if the math even works.
You’re launching something new — a product, a revenue line, a pricing model. You have assumptions about who will buy, what they’ll pay, and how the numbers add up.
Most of those assumptions are wrong. Better to find out now.
What Happens
In 90 minutes, we run the back-of-the-envelope math on your new offering:
- Who needs to buy your product? Not who might — who must, based on the economics.
- What does your product need to cost? Not what feels right — what the revenue math requires.
- Does the model actually get you there? Per-seat, usage-based, flat fee — which structure makes the math work at the scale you want?
- What are you missing? The gap between where you’re thinking and where the numbers point.
You’ll leave with a clear picture of whether your pricing and go-to-market assumptions hold up — or need to fundamentally change before you invest further.
Who This is For
- SaaS companies launching a new product, module, or revenue line who need the pricing architecture right before they go to market.
- Pre-revenue founders with early customers who need to know if their pricing model can hit the revenue targets they’re planning around.
- Leaders inheriting a pricing model they didn’t build who want a fast read on whether the math underneath it is sound.
If you’re past the napkin math stage and need a full pricing engagement, look at How’s My Driving or the Value-Based Pricing Reset.
What You Get
- 90-minute live session — Working through your specific product, customers, and revenue targets. Not a training. A diagnostic.
- The math, written down — Revenue model, target customer profile, pricing structure recommendation, and the assumptions underneath each.
- 30 days of email support — For the questions that surface once you start executing.
Why This Works
Your back-of-the-envelope calculations on pricing were super eye opening.
After that exercise, I realized, if it is going to be successful, I needed a hybrid model — product + customization/consulting.
One conversation. Entire business model redirected.
Investment
$5,000
Book me
Not Sure This is the Right Starting Point?
Schedule an Intro Call — 15 minutes, no pitch. We’ll figure out where you actually are and what makes sense.